Conscious Marketing:

Weaving Soul into the Fabric of Commerce

 

There's a pain we don't speak of in marketing meetings.

 

It's the hollow feeling after a "successful" launch. The knot in your stomach when you write copy that preys on insecurity. The dread of performing for an algorithm that doesn't have a heart. The quiet 3 a.m. question: Is this really why I spent my one precious life?

 

You are not crazy. You are not weak. You are not "bad at marketing."

 

You are awakening.

 

The disconnect you feel—that gap between who you are and what you do for a paycheck—is not a professional failure. It is your soul's innate intelligence rebelling against a system that is fundamentally broken. That ache is a homing beacon, trying to guide you back to yourself.

 

Conscious Marketing is the first book to name that pain and provide a practical, compassionate path out of it. Part manifesto, part field guide, part workbook, it offers a complete framework for marketers, entrepreneurs, and business leaders who suspect there must be a better way.

 

Drawing on decades of experience inside the belly of The Machine—and the hard-won wisdom of walking away from it—Lisa M. Lee shows you how to:

 

• Diagnose The Siphon: Identify the hidden cost of betraying yourself at work, and distinguish between burnout (doing too much) and moral injury (betraying yourself too much).

• Dismantle The Machine: See through the four pillars of extraction—Manufactured Inadequacy, Obfuscated Truth, Engineered Dependency, and the reduction of humans to resources—that have shaped modern marketing.

• Make The Conscious Choice: Shift from manipulation to ministry with a triune foundation of Love, Truth, and Service, and swear a personal Vow that becomes your non-negotiable constitution.

• Walk The Four-Stage Path: Build your practice from the ground up with the Integrity Audit, Soul Message Extraction, the Service-First Method, and the Sanctuary—a proven framework tested in real businesses.

• Master Energy Economics: Track your Energetic Return on Investment (EROI) alongside your financial ROI, and learn to protect your most valuable asset: your life force.

• Navigate The Wall: Face the five fears that arise when you try to change—and arm yourself with strategic antidotes, a Courage Calculator, and a Resilience Plan for the long haul.

• Become a Living Sanctuary: Transform not just your career but your very presence in the world, becoming a space where others remember their own wholeness.

 

Packed with assessments, scripts, worksheets, and real-world case studies—from a sustainable preschool to an ethical restaurant to a B2B SaaS company—Conscious Marketing is not another collection of tactics. It is a complete reimagining of what marketing can be: a practice of genuine service that energizes instead of drains, connects instead of extracts, and heals instead of harms.

 

For the burnt-out corporate marketer, the mission-driven entrepreneur, and the conscious freelancer wondering if there's another way—this book is your permission slip, your roadmap, and your companion.

 

The world is waiting for the medicine only you can bring. Your awakening is waiting.

 

Turn the page. Let's begin.